Effective Date: 12 April 2025
Last Updated: 16 August 2026

At Get Pedal Ready, we take your privacy seriously. This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, contact us, make a booking or use our services.

We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are

Data Controller: Get Pedal Ready
Website: www.getpedalready.co.uk
Email: info@getpedalready.co.uk

Get Pedal Ready is responsible for deciding how and why your personal information is processed.

2. Information We Collect

Depending on how you interact with us, we may collect the following information.

Identity and Contact Information

This may include:

• Name

• Email address

• Telephone number

• Other contact information you provide to us

Booking and Participant Information

When you book a session, we may collect information about the person making the booking and the child or participant attending the session, including:

• Participant's name

• Age or age-related information

• Session, date and location booked

• Cycling experience or ability

• Information provided in booking forms

• Communications relating to the booking

Because many of our services are provided to children, some of the personal information we process relates to children. Bookings are normally made and managed by a parent, guardian or other responsible adult.

Health and Additional Needs Information

You may choose to provide information about a participant's health, medical conditions, disabilities or additional needs where this is relevant to their participation in a session.

Some of this information may be classed as special category personal data.

We only request or use this information where it is relevant to delivering our services safely and appropriately. Where required, we rely on explicit consent to process health or other special category information.

We do not use health or additional-needs information for advertising.

Payment and Transaction Information

When you make a booking or payment, we may process:

• Amount paid

• Payment status

• Transaction reference

• Refund information

• Discounts

• Payment method

• Services purchased

• Relevant accounting and financial information

Payments are processed through our website and payment service providers. We do not directly receive or store your complete payment card details where these are handled by the payment provider.

Technical and Website Information

When you use our website, we may collect information including:

• IP address

• Browser and device type

• Operating system

• Pages visited

• Website interactions

• Referral source

• Cookie and similar technology identifiers

Marketing and Communications Information

We may record:

• Whether you have agreed to receive marketing communications

• Your communication preferences

• Whether you have opted out of marketing

• Your interaction with marketing communications

Photos and Videos

Where appropriate permission has been obtained, photographs or videos may be taken during sessions and used for purposes explained when permission is requested, such as promoting Get Pedal Ready on our website, social media or advertising.

Participation in photography or video for promotional purposes is optional.

3. How We Collect Information

We may collect personal information:

• Directly from you when you make a booking

• When you complete a form on our website

• When you contact us by email, telephone or another communication method

• When you make a payment

• When you attend one of our sessions

• Automatically when you use our website

• Through cookies, analytics and advertising technologies where permitted

• From service providers involved in processing bookings and payments

4. Why We Use Your Information

We may use personal information to:

• Process and manage bookings

• Deliver cycling sessions and related services

• Communicate with parents, guardians and participants

• Manage changes, cancellations and refunds

• Take and reconcile payments

• Maintain financial and accounting records

• Respond to enquiries and provide customer support

• Help deliver sessions safely and appropriately

• Manage our website and booking systems

• Understand how our website is being used

• Improve our services and website

• Prevent misuse, fraud and security incidents

• Meet legal, tax, accounting and regulatory obligations

• Send marketing communications where permitted

• Measure and improve our advertising

• Use photographs or videos for promotional purposes where appropriate permission has been obtained

5. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract – where processing is necessary to take a booking, provide a service or otherwise perform our agreement with you.

Legal obligation – where we need to process or retain information to comply with legal, tax, accounting or regulatory requirements.

Legitimate interests – where processing is reasonably necessary to operate, protect and improve Get Pedal Ready, provided those interests are not overridden by your rights and interests.

This may include customer administration, improving our services, maintaining security and understanding business performance.

Consent – where you have actively agreed to a particular use of your information, such as certain marketing communications, non-essential tracking technologies or promotional photography.

You may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

Special Category Information

Where we process health information or other special category personal information, we also need an additional condition under data protection law.

Where appropriate, we rely on explicit consent provided for the specific use of that information.

6. Children's Information

Our services are primarily designed for children, but bookings and purchases are intended to be made by parents, guardians or other responsible adults.

We may need to collect limited information about a child to provide the booked service.

We aim to collect only the information reasonably necessary to provide the session safely and effectively.

We do not sell children's personal information and do not intentionally use children's contact details for direct marketing.

Where consent is required in relation to a child, we will seek appropriate consent from the parent, guardian or person legally able to provide it where required.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function correctly, including technologies required for security, bookings and remembering your preferences.

Other technologies may be used for analytics, website improvement and advertising.

Where consent is required by law for non-essential cookies or similar technologies, these technologies will be used in accordance with the choices you make through our cookie consent system.

You can review or change your choices using the Cookie Settings option on our website.

8. Website Analytics

Google Analytics

We use Google Analytics to help us understand how visitors use our website.

This may include information about pages visited, interactions, device information and general website usage.

We use this information to understand website performance and improve the customer experience.

TWIPLA

We use TWIPLA to measure website traffic and understand how visitors interact with our website.

TWIPLA may process information relating to website visits, device characteristics and statistically relevant visitor behaviour.

Our use of TWIPLA is configured to limit the amount of personal information collected and is used to understand website performance rather than identify individual visitors.

9. Advertising and Meta Technologies

We use Meta advertising services, which may include the Meta Pixel and related technologies, to measure advertising effectiveness and understand actions taken after someone interacts with an advertisement.

Where required, advertising and tracking technologies are only activated in accordance with your cookie choices.

Meta Custom Audiences

We may use customer contact information, such as an email address, to create or match advertising audiences on Meta platforms such as Facebook and Instagram.

Information used for matching is securely hashed before being matched against information held by Meta.

This allows us to advertise to existing customers or create audiences of people who may be interested in our services.

We do not use health information, additional-needs information or children's contact information for audience targeting.

Where we use personal information for direct marketing, you have the right to object at any time.

You can contact info@getpedalready.co.uk if you do not want your information used for direct marketing purposes.

10. How We Share Information

We do not sell your personal information.

We may share information with trusted organisations that help us operate Get Pedal Ready, where reasonably necessary.

These may include:

• Wix, which provides our website, booking and related services

• Payment processing providers

• Intuit / QuickBooks for bookkeeping and accounting

• Google for website analytics and related services

• Meta for advertising and advertising measurement

• TWIPLA for website analytics

• Email, communications and IT service providers

• Professional advisers such as accountants where required

• Government bodies, regulators or law-enforcement authorities where required by law

Some providers process information on our behalf, while others may process certain information as separate or independent data controllers under their own privacy terms.

We only share information that is reasonably necessary for the relevant purpose.

11. QuickBooks and Accounting

We use QuickBooks Online, provided by Intuit, for bookkeeping, accounting and financial administration.

Information relating to bookings and transactions may be transferred from our Wix systems to QuickBooks.

This may include:

• Customer name and contact information

• Booking or order information

• Services purchased

• Amounts paid

• Refunds

• Discounts

• Transaction information

• Payment fees

• Tax and accounting information

We use this information for bookkeeping, financial administration, payment reconciliation and compliance with our tax and accounting obligations.

We aim to limit information transferred to QuickBooks to information reasonably necessary for accounting purposes.

Health information, additional-needs information and other information collected specifically to help us deliver cycling sessions is not intended to be transferred to QuickBooks unless genuinely necessary for a lawful purpose.

12. Marketing Communications

We may send you marketing communications about Get Pedal Ready where we have a lawful basis to do so.

Where consent is required, we will request it before sending marketing.

You can unsubscribe from marketing communications at any time using the unsubscribe option provided in the communication or by contacting:

info@getpedalready.co.uk

Service messages relating to an existing booking, payment, cancellation or session are not marketing communications and may still be sent where necessary to provide the service.

13. Data Retention

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected or where we are required to retain it by law.

Different types of information may therefore be kept for different periods.

Booking and customer information may be retained for a reasonable period after a session to manage enquiries, complaints, disputes and our business records.

Financial and accounting information is retained for the period required by applicable tax and accounting law.

Health or additional-needs information will not be retained for longer than reasonably necessary for the purpose for which it was provided.

Marketing information may be retained until you withdraw your consent or object to marketing. We may retain limited information about an opt-out so that we can respect your request in the future.

When information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.

14. International Transfers

Some of the technology and service providers we use operate internationally. As a result, personal information may sometimes be processed or stored outside the United Kingdom.

Where a transfer of personal information outside the UK is subject to restrictions under UK data protection law, we take steps to ensure an appropriate level of protection is in place.

Depending on the circumstances, this may include relying on UK adequacy regulations or recognised contractual safeguards.

15. Data Security

We take appropriate technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

Access to personal information is limited to people and service providers who reasonably need access for legitimate business purposes.

No internet-based system can be guaranteed to be completely secure, but we take reasonable steps to protect the information entrusted to us.

16. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

• Ask for access to personal information we hold about you

• Ask us to correct inaccurate or incomplete information

• Ask us to delete personal information

• Ask us to restrict how information is used

• Object to certain processing, including direct marketing

• Request transfer of certain information to you or another organisation

• Withdraw consent where processing is based on consent

• Make a complaint about how your information has been handled

These rights are not absolute and may depend on the circumstances and the lawful basis on which information is being processed.

Children also have rights in relation to their own personal information. Where a request relates to information about a child, we will consider who is appropriately able to exercise those rights in the circumstances.

To make a request, contact:

info@getpedalready.co.uk

We may need to verify your identity before responding to certain requests.

17. Complaints

If you are concerned about how we use your personal information, please contact us first at:

info@getpedalready.co.uk

We will aim to address your concerns.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

18. Third-Party Websites

Our website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices of third-party websites. You should review their privacy information before providing personal information to them.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal obligations or the organisations we work with.

The latest version will be published on our website with an updated Last Updated date.

Where appropriate, we may also bring significant changes to your attention.

20. Contact Us

If you have any questions about this Privacy Policy, how we use personal information or your data protection rights, contact:

Get Pedal Ready
Email: info@getpedalready.co.uk
Website: www.getpedalready.co.uk